Chief Integrity and Control Officer
Mar 2025 — Present
Inbet
- Directed international expansion across Mexico and Peru, covering corporate structure, licensing, and full operational implementation.
- Developed company frameworks including administrative setup, banking processes, and post-launch operational oversight.
- Led headhunting and organisational development to build local management capability and operational control in new markets.
- Established and monitored KPIs, EBITDA performance, transfer flows, financing activities, and tax compliance frameworks.
- Coordinated HQ and new-market teams to execute knowledge transfer, process establishment, and structural alignment across jurisdictions.
- Provided pre- and post-operational governance support to ensure stable rollout, integrity, and business continuity.
Business Analyst
Sep 2024 — Mar 2025
Smartico
- Served as the sole Business Analyst, owning the data streamlining and organisation process across the business.
- Led implementation of open-source DBT to improve data transformation, structure, and scalability across the analytics stack.
- Introduced Lightdash into the product, enabling structured dashboarding and more effective business analysis.
- Worked directly with the CTO to translate business requirements into practical data solutions and analytical frameworks.
- Leveraged extensive online gambling industry experience to deliver actionable client-facing insights and measurable analytical value.
Head of Business Analysis and Compliance
2020 — 2024
E-CARD Ltd. · Sofia, Bulgaria
- Established and led a professional compliance and analysis team in the gambling industry.
- Managed certification, licensing, and regulatory representation of the 7777Gaming brand with 100+ games certified across regulated markets.
- Oversaw betting platform alignment, testing, and certification across multiple jurisdictions.
- Held ISMS Manager responsibility for ISO 27001 and served as a certified internal auditor.
- Managed all AML, due diligence, and KYC procedures, acting as point of contact for government officials.
Product Manager & Business Analyst
2016 — 2020
E-CARD Ltd. / National Lottery · Sofia, Bulgaria
- Contributed to scratch ticket development and distribution operations as part of the core product team.
- Managed final order review, shipment tracking, government liaison, and customs representation.
- Led data aggregation, analysis, and model design to improve revenue performance and brand recognition.
- Achieved ISO 27001 certification for three companies and secured SCS certification for the World Lottery Association.
- Assisted in the Moldavian National Lottery rebranding and implementation of a market-ready platform.
Senior Support Specialist
2011 — 2016
E-CARD Ltd. / National Lottery · Sofia, Bulgaria
- Supported the development of the National Lottery brand through client and technical communication leadership.
- Helped establish and diversify the first-contact team into dedicated client, customer, and technical support units.
- Conducted market research and analysis focused on brand recognition and customer retention.
- Held concurrent roles as Facility Manager and Chief Security Officer.
Project Manager
2008 — 2011
BOR Client Operations AMS · Sofia, Bulgaria
- Led online marketing research projects for international clients including Unilever, BP, Bank of America, Citibank, AT&T, and the United States Marine Corps.